Marketing Manager at Radisson Hotel Group

Sales Manager at Radisson Hotel

Marketing Manager at Radisson Hotel Group

Marketing Manager at Radisson Hotel Group – an international hotel group, operating in EMEA and APAC with over 1,320 hotels in operation and under development in +95 countries. The international hotel group is rapidly expanding with a plan to significantly grow the portfolio.

Communications

  • Develop and implement Regional PR, digital communication and social media plan to promote Radisson Blu Hotel Nairobi within the market, in cooperation with the Regional office.
  • Promote Radisson Blu Hotel Nairobi and its executives through social media network, trade shows, interviews, press conferences, media dinners, photo calls and events.
  • Research and seek innovative PR (online and offline) opportunities, including identifying opportunities for the placement of stories and the promotion of spokespeople
  • Direct any local PR agencies in terms of managing the brief, the pitch and appointment process and working closely with the agency to promote the hotel.
  • Develop and maintain media and online journalists/bloggers lists for use on regional basis in liaison with the corporate PR agency.
  • Write, edit and submit news releases to the media locally and regionally.

Marketing

  • Design the annual marketing plan for Radisson Blu Hotel Nairobi that will act a guide for marketing operations throughout the year
  • Ensure a coherent brand message and tone of voice
  • Deliver creative, innovative and effective advertising, collateral, sales tools
  • Develop online content for B2C activities
  • Ensure effective database management in hotels
  • Adaptation of corporate campaigns as directed by the regional office
  • Development of district tactical marketing activities and campaigns
  • Manage and develop strategic B2C partnership and sponsorship
  • Monitor consumer data, ROI leisure campaigns, market research,
  • Support the implementation of the Brand MICE offers (Experience and Smart)
  • Manage and develop strategic B2B partnership and sponsorship

Social Media

  • Manage the execution of the company’s social media strategy
  • Online reputation management for the Radisson Blu Hotel Nairobi based on social media and review sites monitoring
  • Create and execute frequent promotions on multiple social media channels
  • Monitor and manage the use of Revinate
  • Manage the hotel’s social media channels composing engaging and informative content using appropriate brand voice and best practices on social channels including Facebook, Twitter, Instagram, Google+.

Please note these duties are not exhaustive and may be modified and amended in line with responsibilities of this role at any time.

Skills
  • Social Media
  • Fluent in English
  • Microsoft Office

Apply Here > Marketing Manager

Application Deadline >  24th Aug 2024 


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