Social Media Manager at Crystal Tours Kenya

Crystal Tours Kenya is seeking a dynamic and experienced Social Media Manager to join our team. If you have a passion for travel and tourism and a proven track record of running successful social media campaigns, we’d love to hear from you!

Key Responsibilities:

Develop, implement, and manage social media strategies to enhance the online presence of Crystal Tours Kenya across platforms like Facebook, Instagram, Twitter, TikTok, LinkedIn, and more.
Create engaging, high-quality content (written, photo, video) that reflects the brand’s voice and drives customer engagement.
Plan and execute paid social media advertising campaigns, optimizing for performance and ROI.
Use analytics tools (Meta Ads Manager, Google Analytics) to track performance and make data-driven decisions.
Stay on top of social media trends and incorporate innovative strategies into the content plan.
Monitor customer feedback, messages, and comments to ensure positive engagement and brand reputation.
Collaborate with the marketing team to align social media strategies with broader marketing goals.

Required Skills & Experience:

Proven success in creating and managing social media campaigns, with a track record of growing followers and boosting engagement.
Proficiency in managing social media platforms and tools like Facebook, Instagram, Twitter, TikTok, LinkedIn, and management tools such as Hootsuite or Buffer.
Solid understanding of social media advertising, analytics, and tools (Meta Ads Manager, Google Analytics).
Basic photography, videography, and graphic design skills are a plus.
Excellent communication skills—both written and verbal.
Strong organizational and multitasking skills to manage multiple campaigns simultaneously.
A creative mindset with the ability to generate fresh, exciting content ideas.