Marketing Manager at Maisha Developments

Maisha Developments comprises of three modern and bold housing developments on 21 acres within Tilisi. Marketing Manager at Maisha Developments will:-

Strategic Marketing Planning:

Develop and execute comprehensive marketing strategies to promote Maisha’s projects.
Identify target markets and develop tailored marketing campaigns to reach them.
Work closely with the sales team to align marketing efforts with sales goals.

Brand Management:

Maintain and enhance the company’s brand image in the marketplace.
Develop marketing materials, including brochures, websites, and presentations, artworks that communicate the brand and value propositions effectively.
Ensure brand consistency across all marketing channels and materials.

Digital Marketing:

Manage and optimize the company’s online presence, including website, social media platforms, and email campaigns.
Develop and implement SEO/SEM strategies to drive traffic and generate leads.
Analyze digital marketing metrics and optimize campaigns based on performance.

Content Creation:

Oversee the creation of engaging content, such as blog posts, videos, fliers, brochures, infographics, and newsletters.
Collaborate with designers, writers, and other team members to produce high-quality marketing materials.

Market Research & Analysis:

Conduct market research to identify new opportunities and understand customer needs and preferences.
Analyze market trends, competitive landscape, and consumer behavior to inform marketing strategies.
Prepare reports and presentations on research findings and campaign performance.

Advertising & Campaign Management:

Plan and execute advertising campaigns across various channels, including print, digital, and outdoor media.
Manage budgets for marketing campaigns, ensuring cost-effectiveness and maximum ROI.
Monitor and report on the effectiveness of marketing campaigns, adjusting strategies as necessary.
Manage and be responsible for any marketing events held by Maisha, including Open Days.

Team Management:

Coordinate with other departments, such as sales, design, and project management, to ensure alignment on marketing objective

Qualifications and requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
3+ years of experience in marketing
Proven experience in developing and executing successful marketing campaigns.
Strong understanding of digital marketing, including social media, SEO/SEM, and content marketing.
Excellent communication, leadership, and organizational skills.
Proficiency in marketing software and tools, such as CRM systems, Google Analytics, and content management systems (CMS).
Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Competencies and skills