Digital Marketing Manager at Jays Wines
Our Partner Jays Wines is Hiring – Digital Marketing Manager at Jays Wines (Nairobi, On-site)
About Jays Wines
Jays Wines is a leading online and retail alcohol distributor in Kenya, known for its wide selection of quality wines, spirits, and beers. We pride ourselves on delivering value, convenience, and a great customer experience to both individual and corporate clients.
Digital Marketing Manager at Jays Wines
Role Summary
We’re looking for a results-driven Digital Marketing Manager to lead our online growth efforts. The ideal candidate will develop and execute data-driven marketing strategies to grow our digital footprint, drive e-commerce sales, generate leads, enhance customer relationships, and build a strong brand presence online.
Key Responsibilities1. Digital Strategy & Execution
Design and lead the overall digital marketing strategy aligned with Jays Wines’ business goals.
Plan and execute campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and influencer platforms.
Lead Performance Marketing efforts — ROI-focused campaigns that drive traffic, generate leads, and convert sales.
Content & Social Media Management
Oversee content creation for social media, email marketing, product pages, and blogs.
Manage a content calendar with engaging, alcohol-compliant content.
Collaborate with designers and photographers to develop visuals that sell.
E-commerce & CRM Marketing
Optimize product listings and user experience on jayswines.com.
Develop retargeting campaigns, abandoned cart recovery strategies, and loyalty programs.
Implement and manage Customer Relationship Management (CRM) systems to improve customer retention and personalize communication.
Build and maintain segmented customer databases to enhance lifecycle marketing strategies.
Leads Generation & Conversion
Develop and execute lead generation strategies through paid ads, gated content, events, and email capture.
Optimize landing pages and funnels for lead capture and nurture.
Monitor conversion rates and implement A/B tests to improve sales performance.
Work with the sales team to align marketing campaigns with lead conversion goals.
Events Management
Plan and manage marketing-related events such as wine tasting sessions, customer activations, influencer meetups, and product launches.
Collaborate with the sales and operations team to ensure event logistics and objectives are aligned.
Leverage events for content creation, lead generation, and community engagement.
Data & Analytics
Use tools like Google Analytics, Meta Ads Manager, and Hotjar to track, report, and optimize marketing performance.
Set clear KPIs: traffic, leads, conversion rate, CAC, LTV, ROAS.
SEO & Website Optimization
Oversee on-page and off-page SEO strategies to increase organic visibility.
Optimize landing pages and product pages for search and conversions.
Email & SMS Marketing
Build segmented email and SMS campaigns to drive engagement and repeat purchases.
Analyze open rates, click-throughs, and conversions for continuous improvement.
 Team Leadership & Collaboration
Manage a small digital team (content creators, media buyers, agencies, or freelancers).
Coordinate with sales, operations, and customer service to align marketing with business objectives.
Requirements
- Minimum 5 years of experience in digital marketing, preferably in e-commerce, FMCG, or alcohol retail.
- Proven track record of managing and scaling paid media and lead generation campaigns.
- Strong knowledge of CRM tools, SEO, SEM, Google Ads, Meta Ads, TikTok, and influencer campaigns.
- Experience with Shopify, WooCommerce, or other e-commerce platforms.
- Analytical mindset — can interpret data and make decisions fast.
- Excellent copywriting and creative direction skills.
- Familiarity with Kenyan online consumer behavior is a big plus.
- Knowledge of alcohol advertising regulations in Kenya.
Preferred Tools
Google Ads, Meta Business Suite, Google Analytics 4, Hotjar, Mailchimp/Klaviyo, HubSpot or similar CRM, Canva/Adobe Suite.
Why Join Jays Wines?
- Be part of a fast-growing, modern retail business in Kenya’s dynamic alcohol industry.
- Work with a young, driven team that values innovation and smart execution.
- Competitive salary
- Opportunities for growth and professional development.
How to Apply as a Digital Marketing Manager at Jays Wines
Fill the Google Form Below
Apply here: https://lnkd.in/eaJYYpTj
Let’s grow Kenya’s leading alcohol brand — together.
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