How to Make Money on TikTok in Kenya: TikTok Monetization in Kenya A Complete Guide

Can you earn from TikTok? Did you know you can earn thousands of shillings on TikTok without being a celebrity? Ever wondered how Kenyan TikTokers are turning funny videos into a full-time income? Are you on TikTok just for fun, while others are getting paid daily? What if I told you that with only 1,000 followers, you could start earning real money on TikTok in Kenya? How can I turn my TikTok presence into a profitable income stream? Learn How to Make Money on TikTok in Kenya.

These are the random questions you will find my Kenya content creators asking themselves. This article explores real ways to make money from TikTok in Kenya.

Learn a step-by-step guide on how to Earn Money on TikTok in Kenya: From Creator Fund to Live Gifts

Introduction: How to Make Money on TikTok in Kenya

TikTok has taken the Kenyan digital era by storm, serving as the biggest platform for entertainment.

It has led to the growth of content creators, influencers, and digital entrepreneurs, and it is no longer just an entertainment platform; it’s now one of the fastest-growing ways to earn money online in Kenya.

From viral dance challenges, comedy skits, to educational content and lifestyle tips, TikTok offers exciting opportunities for Kenyans to earn money.

However, TikTok itself doesn’t directly pay Kenyan users through the TikTok Creator Fund (as of now), but there are still several ways to earn money through TikTok.

But how exactly can you make money on TikTok in Kenya? In this article, we’ll break down the top ways to monetize TikTok in Kenya and the requirements to start earning from TikTok.

Understanding How to Make Money on TikTok and Its Audience

Before diving into monetization strategies, it’s essential to understand how TikTok works and what TikTokers can do to earn money from the platform. It is crucial to understand that TikTok doesn’t offer a Creator Fund directly to Kenyan creators, so they can’t earn money from TikTok’s views, but need to go the extra mile to make money.

Some of the ways by which Kenyan TikTokers can make money from TikTok include brand sponsorships, selling products or services through the platform, and even through TikTok Shop. Creators can also earn money through live streaming and receiving gifts from viewers.

Why TikTok Is a Big Opportunity to Make Money in Kenya

TikTok has turned into the go-to platform for Gen Z and Millennials, with millions of Kenyan users active daily. This presents a golden opportunity for content creators to build personal brands, grow businesses, and earn real cash.

From brand sponsorships and affiliate marketing to selling products and earning from TikTok LIVE gifts, there are several ways to make money from TikTok in Kenya

By just being creative, consistent, and ready to build your brand, TikTok can become a real source of income

This guide will walk you through the best ways to monetize TikTok in Kenya, the skills and tools you’ll need,

How Much Can You Earn from TikTok in Kenya

One of the most common questions asked by aspiring creators is: “How much can I actually earn from TikTok in Kenya?” The truth is, your income potential depends on multiple factors, including your audience size, content quality, niche, engagement rate, and monetization strategy.

How to Make Money on TikTok in Kenya

Here’s a more detailed breakdown of how Kenyan TikTok creators can earn income.

Here are the top ways to make money on TikTok in Kenya:

Brand Sponsorships
Selling Products/Services
Affiliate Marketing
Dropshipping
Live Gifts
TikTok Shop

Brand Deals and Sponsorships

This is one of the Top ways to Make Money on TikTok in Kenya, where brands in Kenya may pay you to promote their products or services. With the rapid growth of the digital era in Kenya, many businesses are increasingly looking for TikTok influencers and content creators to help market their products or services in a more authentic, relatable way.

What Are Brand Deals and Sponsorships, or Influencer Deals?

Brand deals involve creating sponsored content, featuring products or services in your videos from the sponsoring company. A content creator collaborates with a company, where the creator promotes a product, service, or brand in their content at a fee or offers free products, services, or commissions.

Sponsorships are usually more formal, involving longer-term partnerships, paid campaigns, or exclusive content agreements.

Businesses go for TikTok content creators because it’s often cheaper and more engaging than traditional media.

Why It Works Well in Kenya

Kenyan TikTokers with as few as 5,000–10,000 followers can start landing brand deals. Reach out to Brands based in Kenya that align with your niche. Show them why your audience would be interested in their products.
You can easily land such deals because many Brands in Kenya are looking for creators who can create quality content to connect with local audiences

Brands That Work With TikTok Creators in Kenya

Local brands: Skin care products, fashion brands, clothing shops, salons, food delivery services, tech shops, and startups.
E-commerce: Jumia, Kilimall, Masoko, Copia.
Financial services: M-Pesa apps, digital lenders, savings and investment platforms.
Working with telcos and fintech companies such as Safaricom, Airtel, and Telkom Kenya.
Endorsing events or restaurants

How to Attract Brand Deals on TikTok

Identify a niche: Focus on a specific area such as fashion, comedy, education, food, or fitness. Specialization helps you to create quality and attract the right Brands.
Grow an Engaged Audience: focus on building a strong community and engaged audience. Do not just focus on increasing the number of followers, but build an engaged audience by responding to comments, encouraging likes, and being consistent. Post regularly to keep your audience engaged, and respond to comments and messages. Engagement builds a community around your content and encourages followers to stick around.
Be Professional: Showcase your creativity and professionalism. Create High-quality content. Set up a business email, write a short bio explaining your niche, and create a media kit showing your metrics and past partnerships. Respond promptly to inquiries and deliver on promises.
Tag Brands & Use Hashtags: Create content that naturally includes products or services and tag the brands.
Reach Out Proactively: Don’t wait—email or DM companies with a short pitch explaining how you can promote their product and why your audience fits their target market. Partnering with other TikTok users can expose your profile to new audiences and gain followers quickly.

How to Earn from TikTok in Kenya Through Affiliate Marketing

What is Affiliate Marketing?

Affiliate marketing is a business model that allows individuals (Affiliates) to promote other businesses’ products and earn a commission for every sale or action made through their referral link. When someone clicks on that link and makes a purchase or signs up, you earn a commission.

As TikTok is rapidly growing in Kenya, with high audience and engagement levels, TikTokers can take advantage of affiliate marketing and make money on TikTok.

It all starts with creating high-quality content that drives traffic and converts views into earnings.

Popular Affiliate Programs in Kenya

Top affiliate programs you can join to promote Kenyan or global products:

Jumia Kenya Affiliate Program. This program offers up to 11% commission on electronics, fashion, and home items.
Kilimall Affiliate Program: This is another affiliate program that pays Kenyans well to promote their products on TikTok. Easy to join and ideal for lifestyle or gadget content.
Truehost Kenya: Great for promoting domains, web hosting, and online business tools.
Amazon Associates: Ideal for global products, especially if your audience is mixed Kenyan and diaspora.
ClickBank or Digistore24: For digital products like eBooks and online courses.
Local fintech or e-learning apps: Some Kenyan apps pay for every user who signs up through your link.

How to Use TikTok for Affiliate Marketing in Kenya

Here’s a simple step-by-step approach to start earning:

Pick a Niche: Focus on a specific theme for your content—like tech reviews, beauty tips, money-saving hacks, digital tools, or parenting. Create quality content, teaching your audience about the products, and you will find some purchasing your products.
Sign Up for an Affiliate Program: Having identified a unique niche, choose a platform that aligns with your niche and apply to become an affiliate. Once approved, you’ll receive a unique link to promote.
Create Engaging TikTok Content: Make short videos that:

- Review or unbox a product
- Show “how to use” tutorials
- Compare two products
- Share quick tips or “life hacks” related to the item

Example: If you’re promoting a ring light from Jumia, create a video like: “Lighting hack for small content creators in Kenya!”

Add Your Affiliate Link in Bio or Comments: Since TikTok doesn’t allow clickable links in video captions, you can:

- Add the affiliate link to your bio (profile) using a link shortener like Bitly or Linktree.
- Call for action: Mention in your video “Link in bio!” and ask your audience to purchase the products.
- Drop the link in the comment section and pin it.

Track Your Performance

Use tracking tools provided by the affiliate platform to monitor clicks, conversions, and commissions.

Tips to Succeed with Affiliate Marketing on TikTok

Create Authentic and quality Content: Promote the products through tutorials, reviews, or unboxing videos. Authenticity is key—only promote products you genuinely believe in.
Stay consistent – Post regularly to keep engagement up.
Use hashtags – Add popular hashtags like #TikTokKenya, #AffiliateMarketing, #OnlineJobsKenya, #KenyanTiktokers.
Follow trends – Jump on viral TikTok trends while incorporating your affiliate product.
Educate – Give value in your content (e.g., “3 Things You Need to Start a Small Business in Kenya”).
Clear disclosures. Always disclose your affiliate relationships. Make sure you notify your audience that the products are in an affiliate program

How Much Can You Earn from Affiliate Marketing on TikTok in Kenya

Affiliate earnings in Kenya vary based on:

Product prices
Your content’s reach and conversions
Your niche and consistency

How to Earn from TikTok in Kenya Through Selling Products and Services

TikTok offers one of the most powerful marketing tools that many Kenyans are using to sell products and services online.
TikTok can drive massive traffic to your business, increase visibility, and help you convert viewers into paying customers.
Whether you’re a small business owner, a freelancer, or an aspiring entrepreneur, TikTok offers free and powerful exposure, and that can turn into real income.

Why TikTok Is Ideal for Selling in Kenya

High engagement rates – TikTok videos often go viral, even with small followings.
Cost-free marketing – You don’t need to pay for ads to reach thousands.
Strong local audience – Millions of Kenyans are active TikTok users.
Video-driven trust – Videos make your brand feel personal and relatable.

What You Can Sell on TikTok in Kenya

You can sell Physical Products, Digital Products, or even services

Physical Products such as Clothes, shoes, Beauty & skincare products, household items, Handmade crafts or jewelry, electronics, computer & Phone accessories, or other items
Digital Products such as E-books, Templates of CV templates, business plans, budgeting, Online courses, or pre-recorded tutorials
Freelance & Professional Services: You can also use TikTok to sell services such as Graphic design, Website design, Photography or videography, Tuition, coaching, or mentorship sessions

How to Sell Your Products & Services on TikTok and Make Money

Create a TikTok Business Account
Showcase Your Products or Services Creatively
Use TikTok trends to promote what you’re selling: Before & after transformations (e.g., makeup, room décor), Customer testimonials, or product unboxing
Include a Call-to-Action (CTA). Tell viewers what to do next:
- “DM me to order”
- “Link in bio to shop”
- “Comment ‘price’ for details”
- “Follow for more small business tips”

Link Your Business

Since TikTok only allows one link in your bio:

Direct Followers to Your Online Store: Insert your link in your bio to direct followers to your website, online shop, or social media pages.
Use a Linktree, Stan Store, or WhatsApp Business link to send traffic to your online store, catalog, or Instagram.

Leverage Comments and DMs

Pin helpful responses to FAQs
Reply to curious viewers with more content
Build relationships with potential buyers in your inbox

Order Fulfillment Tips

If you’re selling physical items:

Partner with local delivery services like G4S for delivery services
Keep in touch with your customers to ensure a flawless process. Always confirm payment before dispatch.
Consider mobile payment options like M-PESA or PesaPal for convenience.

How to Sell Your Products & Services on TikTok

Create clear pricing packages
Set competitive pricing
Use Google Forms or WhatsApp for bookings
Deliver files via email, Google Drive, or Fiverr

How Much Can You Earn from Selling Products & Services on TikTok?

Your income will depend on your niche, pricing, and how well your content converts. Some real examples:

Many Kenyan creators are making Ksh 30,000–100,000+ per month just by selling consistently and showing up daily on TikTok.

Tips to Maximize TikTok Sales

Be consistent – Post frequently
Create high-quality, engaging content/videos showcasing your products or services. Show them in use, or share customer testimonials.
Follow trends – But make them relevant to your product
Show results – Before/after, customer reviews, behind-the-scenes
Engage with your audience – Answer DMs, comments, stitch or duet with fans
Track your analytics – Know which content converts best

How to Earn from TikTok in Kenya Through Live Streaming and Gifts

In Kenya, creators are making real money on TikTok directly from their fans through virtual gifts, where creators go live and engage with their audience, who in turn send virtual gifts during the stream, which can be converted into real money.

Viewers purchase TikTok coins, then use them to send gifts to creators during their live streams, and they can then convert the gifts into real money.

With a loyal following and high-quality content, creators can engage their audience in live sessions and get rewarded.

Having attained the threshold, TikTok Live can be a steady income stream in Kenya

Did you know that you can also gift creators for past content? Yes, you can gift creators in the comment section for the videos he has created through the comment section.

Learn how to make money with gifts and live streaming on TikTok:

Going Live TikTok Monetization

Creator Quality Content: Always provide value or entertainment during live sessions to attract tips.
Schedule Regular Live Sessions: Make sure to inform your followers when you’ll be going live. It helps build anticipation.
Engage Your Audience: During live sessions, interact with your viewers, answer questions, make them feel included, and keep them entertained.

How to buy TikTok Coins and Gifts

You can purchase TikTok Coins via https://www.tiktok.com/coin/

How TikTok Live Gifting Works

When you go live on TikTok, your viewers send you virtual gifts like roses, lions, and universes.

For the gifters, they purchase TikTok coins with real money, then buy the gifts that they can gift the creators during TikTok Live sessions.

Once you receive gifts, TikTok converts them into “diamonds,” which you can redeem for real cash via PayPal or other payment methods TikTok supports.

1 Diamond ≈ USD 0.05 (Approx. KSh 6–7)

Requirements to Go Live on TikTok in Kenya

To access the Live feature, you must:

Be at least 18 years old
Have at least 1,000 followers
Adhere to TikTok’s community guidelines and terms of service
Use your real identity to receive payments

Steps to earn from TikTok live streaming and gifts:

How to make money with gifts and live streaming on TikTok

Eligibility: Make sure you are at least 18 years old, have a personal account, and have 1,000 or more followers.
Enable Live Gifts: To enable the Live Gifts function, navigate to Creator Tools, settings, and then your profile.
Go Live: Launch a live stream and interact with viewers.
Receive Gifts: Throughout the live stream, viewers have the option to send virtual presents.
Convert Gifts to Diamonds: The virtual presents are changed into diamonds.
Convert Diamonds to Cash: The diamonds are exchangeable for actual cash.
Withdraw Money: To withdraw money to your PayPal account, you must have at least $100 in cash, and the maximum per day is $1000

Best TikTok Live Content Ideas in Kenya

But to be successful, your content must be of high quality, provide value, be entertaining, or be interactive. Whether you’re a student, small business owner, artist, or digital entrepreneur, here are the top TikTok Live content ideas tailored to the Kenyan audience:

If you’re wondering what kind of live content works, here are ideas you can easily try:

Q&A Sessions

Answer your audience’s questions on a specific topic you’re good at—e.g., cooking, freelancing, makeup, tech, etc.

Examples:

- “Ask me anything about studying abroad from Kenya.”
- “How I make money online in Kenya – live Q&A”

Live Demonstrations

Show off your skills by creating products or services.

For example, you can show your cooking skills by preparing popular Kenyan dishes like chapati, samosas, matoke, pilau, or street snacks like smokie-mayai.

Add Value By:

Sharing tips on cost-effective meals
Cooking challenges (e.g., under KSh 200 meals)
Featuring local ingredients

Talent Performances

If you’re a performer, TikTok Live is the perfect place to entertain and grow your fan base.

Ideas:

Freestyle rap sessions
Live drumming or guitar
Dance battles or tutorials
Short comedy skits or mimicry

Educational Lives

Teach a valuable skill live—people appreciate free learning, especially if it helps them earn or improve.

Popular Ideas in Kenya:

How to open a PayPal account
Digital marketing basics
CV writing tips
Side hustle ideas for students

Live Selling or Product Demos

Promote your own or affiliate products in real time and answer customer questions.

If you’re a small business owner or affiliate marketer, go live and:

Showcase your products
Explain how they work
Answer questions in real-time
Offer limited-time deals or giveaways

Best for: Skincare, clothing, kitchen tools, gadgets, and handmade items.

Motivational or Faith-Based Sessions

Many Kenyans enjoy uplifting and spiritual content. Share your testimony, preach, or inspire.

Live Ideas:

- “Morning Devotion with Me”
- “Let’s speak blessings into August!”
- “How I overcame unemployment – a motivation”

Art & Creative Process

Let people watch you draw, paint, do beadwork, makeup, or DIY crafts live.

Ideas:

Portrait drawing challenges
Makeup tutorials for dark skin
Beadwork (Kenyan anklets, earrings)
T-shirt printing demo

Live Games, Polls, or Trivia

Interact with your fans by playing fun, interactive games and giving shoutouts. Play games with your audience, like:

Truth or Dare
Spin the Wheel
General Knowledge Quiz
Guess the Song

Vlogging Kenyan Life

Take your followers on live walks or rides in towns like Nairobi, Mombasa, Kisumu, etc.

Ideas:

- A walk through Gikomba, Maasai Market, or CBD
- “A day in my life as a campus student”
- Visit a local market or rural area

Tips to Increase Live Earnings on TikTok

Promote Before Going Live: Let your audience know in advance through stories, posts, and countdowns.
Engage Constantly: Respond to comments, shout out gifters, and keep the energy up.
Go Live Regularly: More lives = more exposure = more chances to earn. Create a weekly schedule.
Use Captivating Titles: Make your live session sound interesting and click-worthy, e.g.
“Live Cooking Class – Quick Meals Under 30 mins!”
“Ask Me Anything About Freelancing in Kenya”
Thank and recognize Gifters: Say their names out loud, follow them back, or even do challenges when gifted.
Join or Host Battles: TikTok Live Battles (duels with other creators) increase visibility and attract more gifts.

Additional ways to earn on TikTok Live Streams:

Brand Sponsorships: Partner with brands for sponsored content. Advertise other brands’ products and services.
Affiliate Marketing: Promote products and earn a commission on sales. Ensure you inform your viewers that you are promoting the products on an affiliate program. You can request to click the link that you might have attached to your bio.
Sell Products: Sell your own merchandise or digital products during the live sessions. Ask your listeners to buy your products or services you provide.
Join the TikTok Creator Rewards Program: Apply to join and earn money based on your TikTok performance.

How Much Can You Earn from TikTok Live in Kenya?

Earnings vary widely depending on your followers, content quality, and how often you go live.

Some Kenyan TikTokers reportedly earn KSh 5000–100,000+ per live session, depending on engagement and gift count.

Reports show that TikTok pays $600 for 1M views

How to Withdraw TikTok Earnings in Kenya

Go to your TikTok Profile → Settings → Balance
Tap “LIVE Gifts” → “Withdraw”
Link your PayPal account. Use a verified PayPal account and ensure your names match TikTok details, and avoid having your money held
Withdraw your diamond earnings minimum withdrawal is $100, while the maximum withdrawal is $1000

Earning through TikTok Live and gifts is one of the most direct ways to monetize your content in Kenya. It doesn’t require complex tech or brand deals—just your talent, consistency, and audience connection.

TikTok Creator Fund in Kenya

How to join the TikTok Creator Fund? Does TikTok Creator Fund pay content creators in Kenya?

TikTok Creators in Kenya can also earn on TikTok through the TikTok Creator Fund in Kenya. The TikTok Creator Fund rewards creators for producing engaging content that aligns with TikTok’s community guidelines.

It is not fully proven whether TikTok Creator Fund pays creators in Kenya. While earnings aren’t guaranteed, consistent, high-quality content increases your chances.

To be eligible to make money through the TikTok Creator Fund in Kenya, you need:

A minimum of 10,000 followers.
At least 100,000 video views in the last 30 days.
Consistently produce original,
high-quality video content ·
Maintain their account in good standing
Adherence to TikTok’s community policy.
An account residing in a country where the TikTok Creator Fund is available (check TikTok’s official announcements for the latest eligibility criteria). (not currently in Kenya, but might change)

Content Creation for Businesses on TikTok

How to Earn from TikTok in Kenya through Content Creation for Businesses. With the rise of digital marketing in Kenya, businesses are increasingly turning to TikTok as a powerful tool to reach more clients.

Many businesses in Kenya are looking for content creators to create quality content for their businesses and help them increase their online presence.

Kenyan content creators can offer TikTok content creation services and charge a fee for crafting engaging, viral, and brand-aligned content.

They can create short, captivating videos that promote their products or services on TikTok.

How to Start Creating Content for Businesses in Kenya

Build a Portfolio

Start by creating sample videos promoting local products
Tag those businesses for visibility, even before you work with them
Post consistently and use trending sounds, hashtags, and storytelling

Reach Out to Small Businesses

Approach businesses that are active on Instagram or Facebook but not yet on TikTok.

Pitch them:

“Hi! I’m a TikTok content creator helping Kenyan businesses grow with fun and engaging short videos. I’d love to create a few videos for your brand to help increase your online visibility.”

Focus on businesses like:

Fashion boutiques
Salons & barbershops
Fast food outlets
Decor shops
Skincare brands

Offer a Simple Package

Start small and scale up as you grow. Your first packages can be:

3 TikTok videos for KES 3,000
5 videos for KES 5,000
Monthly retainer for consistent content (e.g., KES 10,000 per month)

How to Succeed in Creating Content for Businesses in Kenya

Use TikTok trends to help brands stay relevant
Cross-promote your work on Instagram, YouTube Shorts & Facebook Reels
Create a simple rate card or media kit to pitch clients professionally
Learn basic video editing apps like CapCut, InShot, or VN to improve quality

TikTok Monetization Success Tips

Making money on TikTok in Kenya requires dedication and strategic planning. You can successfully monetize your presence and achieve your financial goals.

Remember to always adhere to TikTok’s community guidelines to avoid account suspension.

Choose a Niche: Whether it’s comedy, dance, fashion, or education, focus on a niche that you’re passionate about and that resonates with your audience.
Create high-quality content. Creating a captivating TikTok profile is the first step towards becoming a successful TikTok creator. Your content should be quality in terms of value and audiovisual. Take time to create good content and stories, and also invest in good videos, proper lighting, and sound.
Stay consistent. Post regularly to keep your audience engaged.
Build a strong community: Engage with your audience by responding to comments and messages.
Use relevant hashtags. Improve your video’s discoverability.
Collaborate with other creators. Expand your reach and audience.
Create Engaging Content: Use popular trends, challenges, and sounds to keep your content fresh. Engaging videos encourage more shares and interaction, increasing your reach.
Optimize Your Bio: Make your bio concise and descriptive. It should reflect your personality while including relevant keywords, which can help users find you.
Analyze your analytics. Track your progress and adjust your strategy accordingly.

Requirements to Start Making Money on TikTok in Kenya

A smartphone with good camera quality
Internet bundle or Wi-FiThe The
TikTok app and an active account
Creativity and consistency
A link to your M-Pesa or PayPal account (for receiving earnings)

How to Grow Your TikTok Account in Kenya

To start making money, you need an engaged audience. Here’s how to grow:

Post consistently (2–3 times a day is ideal)
Use trending hashtags #KenyaTikTok, #NairobiContent, etc.
Engage with followers in comments
Use popular sounds in your niche
Share your TikToks on WhatsApp and Instagram to grow faster

Final Thoughts on How to Make Money on TikTok

Making money on TikTok in Kenya is 100% possible, and many creators are already doing it. It is one of the most low-cost, high-return opportunities available today.

TikTok offers so many opportunities to make money without needing a fancy camera or a business license to get started.

As the digital era is rising steadily, Digital marketing is gaining traction, and brand deals are becoming a reliable source of income for TikTok creators who are smart, consistent, and authentic.

With TikTok Shop sellers on TikTok Shop, sellers can earn money by selling products through the platform. If you have a business or a product to sell, TikTok can serve as an excellent platform for promotion.

Whether you’re a student, entrepreneur, content creator, or side hustler, TikTok can become a powerful platform to make money

Just be creative, honest, and consistent. TikTok gives you the stage, and what you choose to sell is entirely up to you! You don’t need to be a celebrity. You just need creativity, consistency, and strategy.

As TikTok in Kenya is steadily growing and gaining popularity, do not be left behind. Start today, find your niche, grow your audience, and use any of the above methods to turn your passion into income.

By understanding your audience, creating engaging content, offering value, building strong client relationships, and leveraging any of the above monetization strategies

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