Trade Marketing Manager at Airtel Kenya

Airtel Kenya wishes to recruit a Trade Marketing Manager within Marketing Department. Trade Marketing Manager at Airtel Kenya. Main purpose of the role is to develops a promotional and trade branding plan for the market and liaise with Sales and other functions to ensure that the company’s branding effort results in the establishment and maintenance of a positive and progressive image in the public eye.

Trade Marketing Manager

Reporting to Head of Brand the incumbent’s role will include;

Develops promotion and trade branding plans and budgets.
Branding and refreshment of COCO shops / AMB / CPs
Work with Brand for the Creation & delivery of marketing material and collateral
Develops and communicates an implementation program for trade visibility to the Sales teams for execution.
Vendor coordination and management for all trade visibility materials to ensure on-time and on budget delivery of quality materials.
Monitors implementation of trade visibility activities through regular field visits and regular report review
Maintenance of Marketing material in the warehouse – ordering, distributing and maintaining an adequate stock cover
Continuously checks the trade for visibility gaps and takes remedial action like replacing past products/ promotions posters, faded and worn-out materials.
Monitors industry trends and competitor activities that can aid in developing tactical responses, as required.
Prepare reports for management review as per the reporting calendar.
Events & exhibitions – conceptualization and execution
County license liaison and custodian – first point of contact for sales team

Qualifications:

University Degree in business, sales, or marketing or equivalent training in business or sales management
5-8 years’ requisite Trade marketing working experience preferably in the FMCG industry
Good knowledge of channel and retail sales
Able to work under high stress with short-term targets and objectives
Familiarity with and interest in contemporary brand management thinking and trends
Experience of handling multiple projects successfully
Business awareness with strong stakeholder management skills
Strong planning, analytical and problem-solving skills
Goal oriented with a high personal standard.
Excellent and effective interpersonal, presentation and communications skills,

Interested and qualified candidates are invited to apply for the role by sending an application letter and resume to hr@ke.airtel.com.

Staff referrals are also welcome. State the name of the vacancy as your subject. The deadline for applications is 5.00pm on Wednesday 21st August 2024.