Paid Advertising and SEO Specialist at Delfin Tours

Delfin Tours is a private company formed in East Africa by travel agents with a vast experience in providing both cooperate and individual travel solutions. Paid Advertising and SEO Specialist at Delfin Tours

Delfin Tours is looking for a data-driven Paid Advertising and SEO Specialist to optimize our online presence. The ideal candidate will be responsible for managing paid advertising campaigns across platforms like Google and Meta, as well as driving website SEO to maximize traffic and conversions.

Key Responsibilities:

Plan, execute, and optimize paid advertising campaigns on Google Ads, Meta platforms, and other relevant channels.
Perform keyword research and implement SEO strategies to improve website rankings.
Monitor and analyze campaign performance, providing detailed reports and actionable insights.
Collaborate with the marketing team to align paid campaigns and SEO efforts with business objectives.
Conduct A/B testing for ad creatives and landing pages to improve performance.
Stay informed of industry trends and best practices in digital advertising and SEO.

Requirements:

Proven experience in managing paid ad campaigns (Google Ads, Meta Ads).
In-depth knowledge of SEO principles and tools (e.g., Google Analytics, SEMrush, Ahrefs).
Strong analytical skills and proficiency in data interpretation.
Ability to create compelling ad copy and landing page optimization.
Certification in Google Ads and/or Meta Ads is a plus.