Digital Marketing and Web Specialist at Ridgeways Group

We are a growing business seeking a versatile and creative Digital Marketing and Web Specialist at Ridgeways Group to help enhance our digital presence and drive customer engagement. This role will cover all aspects of digital management, from website creation and maintenance to social media, digital marketing, and graphic design.

Responsibilities

1. Website Development & Maintenance

Design, develop, and maintain WordPress websites, ensuring they are SEO-optimized, responsive, and user-friendly.
Regularly update website content, troubleshoot issues, and optimize site performance.
Implement plugins, custom functionalities, and integrations as needed.

2. Digital Marketing

Develop and execute digital marketing strategies to increase brand visibility and engagement.
Manage SEO, PPC, and online advertising campaigns, optimizing for reach and ROI.
Track campaign performance using Google Ads, Facebook Ads, and other platforms, adjusting tactics based on data insights.

3. Social Media Management

Create, schedule, and manage content for social media channels (Facebook, Instagram, LinkedIn, etc.).
Develop engaging posts and campaigns to build brand awareness and community engagement.
Monitor social media metrics, analyze results, and refine strategy to meet growth objectives.

4. Graphic Design

Design digital graphics, banners, social media posts, and ads for various marketing campaigns.
Ensure consistent branding and high-quality visuals across all platforms and materials.
Create promotional materials, email templates, and digital marketing collateral.

5. Content Creation & Management

Write, edit, and manage content for blog posts, newsletters, and email marketing.
Develop engaging and SEO-friendly website and social media copy that aligns with the brand voice.
Collaborate on content calendars and ensure timely delivery of content across platforms.

Qualifications

Proven experience in WordPress website management, including knowledge of plugins, themes, and advanced optimization techniques.
Strong understanding of digital marketing concepts, including SEO, PPC, social media, and email marketing.
Demonstrable graphic design skills with experience in Adobe Creative Suite, Canva, or equivalent tools.
Excellent content creation and copywriting abilities with SEO understanding.
Proficiency in data analysis and using analytics tools like Google Analytics.

Skills

WordPress and basic HTML/CSS
SEO, PPC, and social media campaign management
Google Analytics and/or other digital analytics tools
Proficiency with social media platforms and scheduling tools (e.g., Hootsuite, Buffer)
Graphic design software (Adobe Photoshop, Illustrator, Canva, etc.)
Strong writing and proofreading skills

Personal Attributes

Excellent communication skills and high attention to detail
Ability to manage multiple projects and prioritize effectively
Creative problem-solving skills and a proactive approach to marketing challenges
Team player with a willingness to learn and adapt

Why Join Us?

Opportunity to build and shape a brand’s online presence
Flexible work arrangements (remote/flexible hours)
Supportive work environment with room for professional growth

If you’re a multi-talented digital specialist passionate about enhancing brand presence and engagement, we’d love to hear from you! Please send your resume, portfolio, and a brief cover letter