How To Make Money On Facebook in Kenya – Ultimate Guide 2025

Did you know you can earn money just by scrolling Facebook in Kenya? How can I monetize my Facebook page in Kenya? How Can I Make Money On Facebook In Kenya? What are the best ways to earn money on Facebook as a Kenyan creator? Can I make money from Facebook Reels in Kenya? These are some of the common questions many Kenyans ask themselves, and are unsure how to do it. Unlock the Secrets on How To Make Money On Facebook in Kenya and Transform Your Facebook Habits into Income Streams.

Just like you, I love Facebook and I am almost always online checking out what’s the latest out there. However, this article is designed to explore and guide Facebook users in Kenya on the diverse ways how to make money on Facebook in Kenya.

Is Facebook monetization available in Kenya?

Yes, Kenyans can earn through Facebook

In June 2024, the Government of Kenya and Meta (formerly Facebook) agreed to allow Kenyan content creators to monetize their content on Facebook and Instagram.

Facebook is currently a global social media giant, with reports showing that Facebook boasts over 3.07 billion monthly active users as of 2024, despite the rise of newer platforms

Facebook’s established network and widespread adoption continue to solidify its status as a global social media giant.

This massive user engagement offers immense opportunities for individuals and businesses in Kenya to earn income from Facebook.

Understanding How To Make Money On Facebook in Kenya

Facebook is not just for connecting with friends and family, chatting the whole day, watching videos and reels, reading through funny posts and comments, news, entertainment, or stalking others, but can also be a source of income

With millions of active users, Facebook provides its users with countless opportunities to build a profitable online business and earn money.

Facebook’s popularity in Kenya is undeniable, presenting a massive opportunity for entrepreneurs, marketers, and anyone looking to supplement their income.

Understanding the Kenyan consumer base, their needs, and their online behavior, one can leverage these strategies and exploit the present vibrant marketplace for success.

This guide will explore various strategies to make money on Facebook in Kenya, whether you’re a business owner, an influencer, or simply someone looking to make some extra cash.

Facebook, being one of the most popular platforms, translates to significant advertising reach and influence within the digital landscape.

Ways to Make Money on Facebook

Facebook Ads Monetization
Starting a Facebook Page or Group
Sell Products or Services
Becoming a Facebook Influencer
Affiliate Marketing
Creating and Selling Online Courses
Monetizing Content through Facebook Ads
Offering Facebook Advertising Services

Starting a Facebook Page or Group

Your journey to start making money on Facebook begins with creating a dedicated page or group.

A Facebook page or a group works best because the two are unlimited in terms of the number of people who can follow you, even millions of followers, compared to a Facebook account, which has a limit of 5k friends.

Identify a niche in which you are passionate or knowledgeable about, and create valuable content.

Popular topics to focus on include:

Personal finance and entrepreneurship
Health and wellness
Real estate and property listings
Local fashion and beauty
Job opportunities and career advice
Entertainment and celebrity news

To create a Facebook Page: Go to Facebook Pages

To create a Facebook Group: Navigate to Facebook Groups

Optimize Your Profile: Ensure your Page or Group has a unique name, compelling profile and cover photo, and a captivating bio explaining the purpose of the group/page.
Grow Your Audience: Engage in activities to attract and retain members, share valuable and consistent content, engage in discussions and interactions, and promote your Page/Group

How to Monetize a Facebook Page or Group

Ads – Set up ads to run in your pages and groups and earn through traffic
Affiliate Marketing: Promote products or services relevant to your niche and earn commissions on sales generated through your referral links.
Sponsored Posts: Collaborate with brands and businesses that align with your content and feature their products or services in your content.
Selling Digital Products/Services: Sell products and services such as graphic design, writing, consulting, e-books, courses, or guides that provide value to your audience.
Membership Subscriptions: Offer exclusive content or benefits to members who subscribe for a fee, such as access to premium services, posts, or direct consultations.

Requirements to Monetize a Facebook Page or Group

To qualify for Facebook’s monetization features, you must:

Be at least 18 years old
Comply with Facebook’s Partner Monetization Policies
Have a Page with at least 10,000 followers
Accumulate 600,000 total minutes viewed in the last 60 days across all video content
Have at least five active video uploads

For example, if you’re knowledgeable about digital marketing, you could start a group that offers tips and advice.

As your audience grows, you can monetize your page through various methods.

Sell Products or Services on Facebook

Selling products or services is one of the ways to make money on Facebook in Kenya.

Facebook Marketplace provides reliable features to help sellers sell their goods and services directly to local customers

The platform offers all sorts of opportunities to willing investors where you can sell anything, whether second-hand clothes, household items, shoes, kids’ items, electronics, handcrafted items, or offer services like cleaning, CV Writing, or tutoring.

How to Set Up a Facebook Marketplace

Setting up a Facebook Marketplace is very simple and takes a few simple steps.

Before starting any business adventure, begin by identifying a problem that you can solve. Identify the products that are in demand, such as clothing, electronics, or household items, and provide them. Additionally, identify services that are in demand, such as cleaning, CV Writing, or tutoring, and provide those as well.

Having identified your unique niche, open a Facebook account, or if you have one already, just scroll to the marketplace tab.

Register as a seller, and select a category to list what you will be selling. In this case, items are either clothing, electronics, or household items, among others.

Take high-quality photos to showcase your items
Generate catchy titles
Write compelling descriptions
Set competitive prices
Describe the condition of the item: new, old, slightly used, etc
Give your location and be open to deliver.

Active participation in relevant Facebook groups can also drive sales

How to Succeed in Selling Products or Services on Facebook

Be consistent,
deliver perfectly,
Focus on quality items,
offer excellent customer service,
Offer competitive pricing
Provide accurate descriptions of items
Build networks to retain customers and also get referrals
Post high-quality product photos to attract customers

Facebook Influencer Marketing

Influencer marketing is another way to make money from Facebook in Kenya that is rapidly gaining traction, as many businesses are seeking to reach new clients and leverage influencers.

Businesses are partnering with influencers who have established credibility and loyal followers on Facebook to promote their products or services

How to Become a Facebook Influencer

Sign up for a Facebook page; it is the best for influence due to unlimited followers.
Look for a unique niche to focus on, such as lifestyle, fashion, food, or travel, create and share engaging content, whether it’s.
Build a Strong Following and leverage your influence to earn money through sponsored posts and collaborations.
Partner/collaborate with brands to promote their products or services through your content

Influencer marketing works because most online users are likely to copy influencers and also consider items promoted by influencers to be authentic.

You can also promote and sell your products and services.

How to Succeed in Facebook Influencer Marketing

Build a strong, loyal following
Maintain consistency
Create high-quality and relevant content.

Facebook Affiliate Marketing

Affiliate marketing is another effective way to earn money on Facebook in Kenya, where affiliate marketers promote products or services offered by other companies on their Facebook page and earn on commission per sale.

How to Become a Facebook Affiliate Marketer

To become an affiliate marketer, you need to conduct market research, identify what items you would like to promote on your pages/groups, the competition, and the demand.

You can sell anything, including clothing, household items, kids’ items, electronics, or services. Identify a business that offers your chosen items and has an affiliate program. E-commerce sites are the most popular (not all businesses offer affiliate programs)

Having identified the company, sign up for affiliate programs that align with your niche, and you will get a unique link that you will use in your promotional posts

When users click your unique affiliate link and make a purchase, you earn a commission.

Create compelling content promoting these products on your Facebook page or group by sharing affiliate links, and when someone purchases through your link, you earn a commission.

How to Succeed in Facebook Affiliate Marketing

Partner with businesses or brands that align with your audience to ensure you get customers.
Conduct market research to understand products in demand to ensure you are generating sales
Create High-Quality engaging content (reviews, tutorials, recommendations)
Transparency is key – always disclose to your users that you are using affiliate links.
Consistency is key, where Posting Regularly keeps your audience engaged and coming back for more.
Community Engagement: Interact with your followers, respond to comments, and build a strong community.

Facebook Ads Monetization

Facebook Ads Monetization is a powerful strategy for individuals, bloggers, content creators, and influencers to earn money through Facebook’s ad revenue program

You can monetize your Content creators via Facebook In-Stream Ads, while businesses can boost their reach and generate high returns by using Facebook Ads Manager, where they can create targeted campaigns

To monetize your Facebook content, you need to meet the platform’s eligibility requirements, such as:

Be at least 18 years old
Comply with Facebook’s Partner Monetization Policies
Have a Page with at least 10,000 followers
Accumulate 600,000 total minutes viewed in the last 60 days across all video content
Have at least five active video uploads

How to Succeed in Facebook Ads Monetization

incorporate ads into your videos, generating revenue as your audience views them.
Create quality content,
Consistency is key.
Community engagement

Creating and Selling Online Courses on Facebook

Creating and Selling Online Courses in Kenya is rapidly becoming a profitable digital venture, where many people are appreciating online courses and seeking to learn new skills, offering an opportunity where you can monetize your knowledge by packaging it into a structured online course.

To get started, you should conduct market research to understand in-demand skills, gain those skills, and create content on them. This is a low start-up cost and high-earning business worth trying.

Some of the in-demand skills/courses to teach include:

graphic design,
digital marketing,
social media management,
SEO,
baking,
photography,
video editing,
web design,
AI-related skills,
Coding,
Data analytics, among others

Venturing into this sector requires you to possess specialized knowledge or skills and create content to teach/train people.

Leverage tools like Google Slides, Canva, Photoshop, CapCut, and screen recording software to create engaging slides, audio, video lessons, and downloadable resources.

Facebook offers an excellent platform for selling online courses, tutorials, or ebooks

How to Succeed in Creating and Selling Online Courses on Facebook

Create a Facebook page showcasing your work.
Conduct live sessions on Facebook to attract interest
Promote your courses.
Strategic Marketing

You can market your content and courses further to Platforms like Udemy, Teachable, Thinkific, and even WhatsApp and Telegram

Social Media Management on Facebook

In the digital world, as many businesses are seeking to establish or improve their online presence, Social Media Management is rapidly becoming a high-demand digital service.

Social Media Management involves handling a brand’s or business’s social media accounts, such as Facebook, to help them increase their online presence, drive engagement, traffic, boost sales, maintain brand visibility, and stay competitive in the Kenyan market.

Facebook is one of the most powerful tools for small and large businesses to connect with their target audience, leading to demand for someone to help them manage their accounts.

Offering Facebook Advertising Services, Running Facebook Ads for Businesses for businesses to manage their ad budgets and optimize their campaigns for better results.

A social media manager handles tasks that include;

Creating and scheduling posts
Creating graphics and compelling visuals
responding to comments and messages
running targeted ads
Social media optimization
analyzing performance metrics and performance reporting
Growing the page organically.
interacting with customers.

How to Succeed in Social Media Management – Facebook

Master tools like Facebook Business Suite, Facebook Ads Manager, and learn how to set targeted ad campaigns for specific age groups, interests, behaviours, clients, and demographics in Kenya
Stay updated on algorithm changes
Develop a portfolio

Key Strategies to Succeed and Make Money on Facebook in Kenya:

Understand your audience, their interests, needs, and preferences.
Create high-quality content:
Be consistent:
Engage with your audience:
Use relevant hashtags:
Join active groups

Challenges and Considerations:

Poor internet access
Mobile data costs: Many Kenyans access Facebook primarily through mobile devices, so be mindful of data consumption when creating content.
Competition:
Trust and security.

Final Thought: How to Make Money on Facebook in Kenya

Stop asking yourself, “How to make money on Facebook in Kenya?” and start working towards your online business venture today. Turn your passion and creativity into a sustainable income source.

Making money on Facebook in Kenya is possible with the platform offering a wealth of opportunities for Kenyans to make money online that anyone with internet access and creativity can tap into, whether you’re a student, an entrepreneur, or looking for a sustainable income.

To start making money on Facebook, you should start by understanding the platform, your audience, creating engaging content, being consistent, adapting to the local market, and implementing the strategies outlined above

To build a successful and profitable online business, focus on staying persistent, adapting to the changing landscape, and always prioritizing providing value to your audience.

As the digital economy expands, Facebook can be a powerful tool where you can build your brand, grow your online business, and leverage your online presence to make money on Facebook in Kenya

There are so many opportunities to make money on Facebook through selling products, affiliate marketing, leveraging your influence, monetizing your Facebook presence, and achieving your financial goals.

Strive to be active, post one or two extremely engaging ideas every day, and send and accept friend requests from these groups

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